The other day, I saw someone with a Trader Joe’s grocery bag.
It was the third time I’ve spotted one and I can assure you, Trader Joe’s is nowhere in New Zealand.
Confused, I went up to this innocent lady that came out from the gym. She shared that it was a special gift her daughter brought when she came to visit. Then she offered to give me her bag.
I was caught off guard by her offer. But it made it start liking people whose carrying a Trader Joe’s bag.
It got me thinking, why Trader Joe of all the kind of grocery stores?
Is it the beautiful design and utility of the bag?
Or maybe it’s the innovative snacks you bring to share with loved ones, the conversations you strike up with their overly friendly staff, the glorious frozen food selection, and the tasty wines for $2.
I think it’s all of the above.
What can you add to your business or portfolio of work that people want to carry your brand across the country? Do that.
P.S. If you find yourself in New Zealand and need a place to work in the evening, a BP petrol station is a great option.
