Standards run our lives.
Some are enforced with punishment, but the most delightful ones are invisible.
The size of paper that fits into every printer. A holiday that reminds us to be grateful. The ease of driving a rental vehicle in a new country.
Savvy business knows that embracing standards benefit everyone in the long-terms.
Or even better, raise the standards. Scientists gave away the COVID vaccine for free. Tesla open-sourced all their patents.
The thing about standard is that it’s created by people.
And we are people.
