“What other people think of you is none of your business. But isn’t it important to get business.”

Almost the opposite. We must care and even obsess about the people you want to help.

But… Who are these people? And what kind of business are you building?

To own a thriving business, you don’t need everyone. Just someone.

The goal is not to pander to the masses and undo the very things that made you special. The goal is to be special to the right someone.

Who are these people and how you are special is entirely up to you.

Trying to make everyone happy is a sure path to unhappiness and bankruptcy.

Shun the non-believer and make things better for the people to miss you when you were gone.


The photo was taken in a funky little Airbnb in Kaohsiung, Taiwan while travelling with Paul.

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