Funny we don’t ask if want the left hand or the right hand.

Yet when it comes to business, we are being brainwashed into these binary choices such as creativity or discipline, innovation or execution, values or results, and purpose or profit.

Yvon Chouinard turned away from selling pitons, the entire company’s profit. And did the work of inventing a new method, educating and leading the rock-climbing community. Today, this is Patagonia.

Elon gave away all Tesla’s patents.

WordPress, an open-source effort is now powering a third of the world’s websites.

What if, instead of choosing one OR the other, the opportunity of greatness lies in the genius of the AND?

Towards better.

(Thank you Jim Collins for the inspiration)

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