Seth Godin (@thisissethsblog) is the author of 21 bestsellers book. That includes Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. His new book is The Song of Significance.
His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame.
Two of his TED talks are among the most popular of all time. He is also the founder of the altMBA, Squidoo (the social media pioneer) and Yoyodyne (one of the first internet companies).
In this conversation, we spoke about:
- How to attract talent to your company
- As an employee, How to create change in big organization
- And how Seth write books and ship projects at lighting speed
I am giving away 5 copies of The Song of Significance for FREE, put in your details here (sorry, Singapore residents only).
Listen to the podcast on Apple Podcasts, Spotify, Overcast, or your favorite podcast platform. You can watch the interview on YouTube here.
Links Mentioned
Connect with Seth Godin:
Website | Linkedln | Instagram
- The Carbon Almanac | Amazon
- Kim Stanley Robinson | Wikipedia
- The Ministry for the Future | Amazon
- The Song of Significance | Amazon
- Jimmy Wales | Wikipedia
- Greenwashing | Investopedia
- Matt Mullenweg | Wikipedia
- Automattic | Website
- Ray Anderson | Wikipedia
- Interface | Wikipedia
- Kodak | Wikipedia
- Nintendo | Wikipedia
- ChatGPT | Wikipedia
- William Randolph Hearst | Wikipedia
- Madonna Inn | Website
- Story of Big Mac | Love Food Website
- Paul Orfalea | Wikipedia
- Kinko | Wikipedia
- History of Ford Mustang | History.com
- The Ecology of Commerce by Paul Hawken | Amazon
- Nintendo | Wikipedia
- The Practice by Seth Godin | Amazon
- Chip Conley | Wikipedia
Show Notes
- 02:49 Seth Godin on the creation and impact of The Carbon Almanac?
- 09:24 What are the conditions to make significant work happen?
- 12:50 Seth Godin on freelancer vs entrepreneur
- 14:55 How and why can companies get more people to do significant work?
- 25:27 How does a small group of employees shift to do more significant work?
- 32:00 What role does non-profit play in society today?
- 34:28 Who are the who should read Seth’s new book, The Song of Significance?
Special thanks to David Hieatt, Jo-Ann Tan and Kayla De Leon.
