Every few years, a new supermarket surprises us. First, it was Trader Joe’s, then Whole Foods, and now Erewhon.
Each of these supermarkets has found its people and is thriving.
In Singapore, we have Little Farms, Sheng Siong, and before that, NTUC.
Just when we thought we had enough pastry options after Tiong Bahru Bakery, Le Martin and Cheryl Tart, a new generation of bakeries, emerged.
But wasn’t it enough before? Yes.
However, there is always room. To delight, to impress, and to make things better.
When you aim to serve people at the top, there is always room.
A new snack, a new kind of bag, or even washing machine.
