The change business

Imagine that you are locked up in a steel box and flung up into the air with only some ropes. Would you do it?

This is scary stuffs. It’s insane.

Yet, we take the elevator everyday.

Along with trusting our life on airplanes, parachutes and brakes.

These innovations when arrived, brought along fear. And the work of public demonstrations, scientific papers and peer-to-peer persuasion begins. If it crosses the chasm, this becomes the culture.

And today, we get to cross the road without anxiety.

Changing the culture is hard. But we do it not because it’s hard, because it’s better.

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