A stranger changed my life. And we have never met in person. She cared for me into caring, and loved me into loving. She is more than my coach, she is a friend, a council, a thought partner and a refuge.

And I hope one day, I will be able to see her in person.

Years ago, I was successful. I had a business that paid me well, working remotely for 2h a day, and traveling around California in a camper that I built. I had everything but I wasn’t happy. Something was missing.

Christina changed that for me. Little did I know, this person could help figure it out and more. I want to share the possibility of a person like her. And hope you will be able to find a Christina for yourself. (Thank you, Nina and Carly).

She asked questions that pierced to the heart of the matter. Stayed with me in silence as I found words to speak my truth.

She listened to my messiness, without judgment. Always giving an extra beat, waiting for more. Pulled out the essence, told it back to me, then pointed out true things I never knew about myself.

I couldn’t afford her rates and asked for an assessment. A fixed fee. It’s not something she does, but she did. At the end of that, she asked if I had anyone that could continue the work. I didn’t. Not blinking, she offered to waive the assessment and use it on our first month. I cried. The second month, she took a huge pay cut to continue our journey.

I told her I was touched by her kindness and that I teared up after our conversation. She rejoiced with me.

When I didn’t believe in myself, she stayed with me in that liminal space. Holding a torch. Believing in me, until I believed.

I sought her advice on her books, courses, articles, journal prompts to help me get to my goals. She didn’t ask the coaching-esque question “What do you feel is best?” She answered my questions, gave her recommendations and her analysis. And if I chose something else, she never got offended one bit. She saved me from going in circles, for months or years.

She set my pace, and saved me from doing too much and getting nowhere.

When I told her about my insensitivity to the deaths of the people in 911, she challenged me. Now, I got to know emotions about myself that I never knew existed.

When I asked her about other coaches and courses that I was considering, she never got offended. Opposite, she celebrated and helped me find the right coach and help I needed.

She comes from a place of plenty, and was not dear about her identity nor our paid relationship.

I told her about my strained relationship with my parents. She made me see that they cared about me too. And that my parents, like me, were doing the best that we could.

When she was going through a life-threatening treatment, I told her that I might be around her area soon and how I “love to see you, if you’re still alive.” (I’m sorry) “Did you say it as a joke?” she asked. She didn’t leave the conversation. She assumed my highest intent and gave space for me. I learned a lesson about forgiveness and grace. That call went on to be one of the best conversations of that year.

We talked about money, family, sex, dating, death, contracts, mentors, friendship, and values. I have never met a person who could talk with me at that depth, and that range, and such grace.

She did not need to do all this, but she did. She went out of her way and she made magic for me. The magic in humanity. While the rest of the world operates on even Steven, she doesn’t. And because of her, I don’t anymore.

The postures of generosity always comes back in magical ways. I believe now.

Christina is my coach. She is my friend, my teacher, my thought partner, my council, my refuge.

I hope one day I will be able to see her in person. And I hope you’ll find a person like Christina, for yourself. It’s possible.

Thank you, Christina.

Sugar

Porn

Alcohol

Entertainment

Social media

News

Emails

Messages

Tinder matches

Parties invitations

Books

Friends

Aloneness

Comparing

Choices

The last generation problem was about not enough. The new generation problem is about too much.

How do you deal with each one of them?

Photo by Jiajun, SidexSide

Chris Lee (@chrisasylum) is the founder of Asylum Creative, founded in 1999. His client list includes Aesop, Johnie Walker, Sony, Hublot, Harley-Davidson and more.

Notable projects include The Warehouse Hotel, 4fingers and Tangs.

His works can be found around Singapore, Shanghai, Chengdu, Beijing, Paris, Bali, Los Angeles, New York, Abu Dhabi, Tokyo, Venice, Kuala Lumpur and Seoul.

After winning all the awards (D&AD, Red Dot Design Award, Singapore President*s Design Award, Hong Kong Design Award and more), he judges them now (D&AD, Red Dot Design Awards, Golden Pin Design Award, The One Show, Tokyo Type Directors Club and more).

Chris has also founded many businesses and nonprofit which include (but not limited to), Artifactt, Fred Perry (SG, MY, ID), The Design Society, Asylum Shop, Assembly, CA4LA, Ally Social, Chocolate Research Facility and Fifth Ave Shoe Repair.

Chris never went to university.

George Clooney, might or might not, be related to him.

Listen to the podcast on Apple PodcastsSpotifyOvercast, or your favorite podcast platform. You can watch the interview on YouTube here.

Links Mentioned

Connect with Chris Lee:
Website | Instagram

Show Notes

  • 00:00:41 Story behind the painting, “Climbing Mount Koons”
  • 00:03:04 The paradox of success in the world of fine art 
  • 00:04:37 How Chris Lee started out as a designer
  • 00:05:03 Why you can’t accuse a designer of selling out 
  • 00:06:38 The complications of selling art in the modern day
  • 00:07:55 Chris Lee’s affinity for businesses that start A
  • 00:10:03 The projects Chris is proudest of
  • 00:12:54 How design and branding projects are priced
  • 00:16:13 Why branding projects are priced differently now? 
  • 00:17:05 How do you bill for interior design? 
  • 00:17:48 The end of the Golden Age of Creativity
  • 00:19:53 The Age of Conformity
  • 00:21:00 Why will Chris turn down a project?
  • 00:23:11 Chris’s  thoughts on Frolick
  • 00:24:25 From awards to charity projects
  • 00:26:08 Why Chris doesn’t submit to awards anymore
  • 00:27:04 Why awards have lost their prestige
  • 00:28:22 Do awards bring in more clients? 
  • 00:29:55 What work goes into award submissions?
  • 00:31:39 How did Chris pivot, build and position Asylum?
  • 00:33:43 The importance of pricing your design work right
  • 00:35:46 How does Chris price his projects?
  • 00:37:39 Why Asylum won’t take on heritage brand redesigns? 
  • 00:40:16 The experience of creating the National Gallery brand
  • 00:46:27 Process of designing interiors for hotels
  • 00:51:43 Why Asylum doesn’t pitch projects for free?
  • 00:53:00 How Chris structures his business proposals for win-win deals
  • 00:54:44 Offering business advice to clients
  • 00:56:44 How to negotiate a brief to produce a successful design?
  • 00:58:40 How was Asylum formed?
  • 01:03:27 Process of selling a design company
  • 01:07:01  The Asylum shop, newsletter and books
  • 01:09:54 From wild irreverence to serious fun
  • 01:13:38 The development for Asylum’s Instagram
  • 01:14:52 Why every designer should own a business?
  • 01:17:23 Why the chocolate business was the hardest to let go?
  • 01:23:12 How Artifactt at Palais Renaissance was founded
  • 01:27:32 How Chris navigates difficult clients
  • 01:32:40 Anger in the workplace 
  • 01:33:44 How did Chris bring Fred Perry to Singapore?
  • 01:35:14 How did Chris structure his business with Fred Perry?
  • 01:38:26 Why did Chris keep his stores open through Covid?
  • 01:39:09 Managing long and short-term employees
  • 01:41:24 How does profit-sharing work in Asylum?
  • 01:43:23 How does Pentagram differ from Asylum?
  • 01:46:51 The value of Asylum’s company trips 
  • 01:51:20 How Chris motivates and manages his designers 
  • 01:53:57 When to pull the plug and start designing from scratch
  • 01:56:49 How to find peace and letting go of perfection
  • 01:58:46 How Chris Lee approaches fatherhood
  • 02:01:43 Chris Lee on his Wife
  • 02:02:33 What is the worst advice to give anyone?
  • 02:04:02 Chris’s 6-month sabbatical 
  • 02:07:35 How would Chris name the current chapter of his life? 
  • 02:09:24 Thoughts on retirement
  • 02:10:45 What Chris deems as success?
  • 02:13:05 How did Chris develop his mindset?
  • 02:14:22 Chris Lee’s experience with contemplation and a meditation retreat
  • 02:16:25 Why is it important to take a break?
  • 02:17:30 Chris’s insight on pessimists and optimists
  • 02:18:21 Creatives, mental health and Covid
  • 02:20:08 Chris on Jane, his oldest business partner.
  • 02:22:00 Does Chris have a favorite Singaporean brand?
  • 02:23:24 Chris’s favorite wine
  • 02:23:52 Chris’s favorite book
  • 02:25:25 Local design studios that are underrated
  • 02:25:53 Recent purchase under a $100 that has changed Chris’s life
  • 02:27:18 Chris’s advice to his younger self
  • 02:28:03 What does Chris aspire to be?
  • 02:30:27 Important routines and habits
  • 02:30:48 Common misconceptions about Chris and his work
  • 02:32:04 Advice for young designers

Special thanks to Khoo Guo Jie, Calvin Soh, Cherin Tan, Michelle Tan, Edwin Tan, Jason Tong, Yong, Yanda, Justin Zhuang, Weilee Yap and Jane Goh.

In the last book you read, what did you learn?

Is there anything you do differently?

As they say, inspiration without action is entertainment.

More information is hiding.

It’s fine if it’s entertainment, just be sure to enjoy the read.

If you’re powering through (and it’s not for school), another book is waiting for you.

Enjoy your book, skim it, drop it, or use it to make a difference.

Powering through is not required.

Many people believe the world is flat.

30 years ago, bread was at the bottom of the healthy food pyramid.

If you want to start a fight with your parents, say that bread is terrible for breakfast.

What’s been true is that human beings have emotions and feelings and stories. When we decide on something, we find more stories to support that belief.

It’s fine but we have to make sure our beliefs don’t hurt other people.

A civil society, that works for all of us, where you can have your feelings and stories.

The tradeoff is, there are certain things that we don’t do.

Because if we do them regardless, civil society won’t work. We slide back to shouting matches and nuclear countdown.

As grownups who are aware enough, we ought to be able to say, there’s a difference between our feelings and the way things are.

Where we get into trouble, is when we insist that the way things have to match our feelings and beliefs. And we always start with our feelings.

Yes, you’re entitled to your feelings.

Would you still want to be, if your feelings hurt this civil society that we’ve worked so hard to build?

People get skittish when putting a price tag on their work.

At the back of their mind, they are saying, Well I would never pay this much money for this, so why would they pay this much?

Well, fine. But it’s not for you.

You’re the person who made it, but you’re not the person who is going to buy it.

Think of your favourite cafe, it probably doesn’t sell the cheapest coffee. Were they afraid to tell you that they cost more? Why do you go get your coffee there?

You go because it is worth paying extra for. It could be their music taste, the smell of fresh coffee, the beautiful interior, or the welcoming smile.

If you’re an origami expert, the problem is there’s no demand for anyone to pay $10,000 for an Origami Swan. But, if it turns out that you discover that there is a lot of unproductive meeting going on at Apple or Google. And, when the hands are busy, the brain is freed up to be creative. There, you could make a living being an Origami meeting facilitator.

Or consider coaching. Someone in their first startup who has yet to launch their product, he won’t feel comfortable paying you $100/h for your advice. However, the CEO of a billion-dollar company, where one wrong decision can cost millions, she would happily pay more than $10,000/month (example, 1).

Your work is to see the person for who they are, tell a story that resonates and help people feel good about their decision. Why are you worth more than what you are asking for?

If you feel skittish, you probably haven’t understood the people you are trying to serve. What story are people telling themselves?

It’s more about them than it’s about you.

Sorry doesn’t have to mean that you agree and would change the way you do things. Although, it could.

Sorry could mean… stop bothering me.

Sorry could mean… I need to resolve my guilt for losing your money so please accept my apology.

Sorry could mean… you’re annoying me. Please shut up.

Sorry could mean… I want to see what is frustrating for you. Maybe I might be missing something.

Sorry could mean… [fill in the blank] forced me to tell you this, but I don’t really feel like it.

Sorry could mean… that I resonate with your pain and your loss.

Sorry could mean… I want to put aside my ego because I value this relationship. I want to make this work.

Choose the kind of sorry that helps you get to where you want to go. Act accordingly.

The worst case is not deciding what you really want and saying it for the sake of it.

Sorry. No, I’m not sorry. Thank you very much.

You believe in your project idea. There is no way to bootstrap it and you need funding. The question is, from whom?

From professional investors or from amateur investors? They are totally different people doing it for totally different reasons.

Almost all charities are funded by amateur investors. Wikipedia, Kickstarter projects, cultural movements (Pink Dot) and a certain kind of scientific research. They are called donors.

The minute a professional invests in your company, they are counting the days until you sell it. Because that is the only way they can get a win. So the day you take a dollar, is the day you pre-sold your company. And it can be really stressful.

Amateur investors are a much better idea. Because you can deliver on the promise that “this is going to be interesting”. You can’t necessarily deliver on the promise of “We are going public.”

They say “You mean I get to get the first edition of the product? See how you design it, come for the opening party and it’s only 15,000 dollars? I’m in!” And if you found the right kind of these people, the energy they bring can be worth more than money.

Right now you are in charge of how much of your life you want to sell to your investor.

Do the thing that permits you to do your work, instead of playing a game that isn’t your game.