Nina Barber, is an executive and CEO coach & matchmaker. In 2 years, she is billing $2,500 – $10,000/month per client for her coaching services. 

She is also the founder of Prismaticco, a matchmaking service for startup executives to find coaches.

Nina has also cofounded a social enterprise, Nika water that brings clean water to more than 40,000 people every day.

In this conversation, we spoke about:

  • Why Nina spends $50,000 a year on self-development
  • The emotional journey of founding, operation to closing a $3 million dollar start-up
  • How did Nina built her coaching practice in record speed

If you’ve only got 5 minutes, here’s a short video.

Links Mentioned


Apology, at its core, is not about taking responsibility. It's not about figuring out who's right. It’s not for finding solutions (although that can be helpful). The apology is about repairing connections. 

The other option is simple — walk away and cut off all future interactions.

No one is immune to error (not even a perfectionist). When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward. 

It’s not easy to find the strength and allow yourself to feel vulnerable, but no one said that it was easy. We do it because it’s worth it.

Next time when you give an apology, ask “how can I repair the connection?”

[Why Won’t You Apologize? is a guidebook for anyone seeking to offer a heartfelt apology. Please read this before you apologize.]


“Fair” is a useless concept and it is often an unhelpful narrative. What is fair is is hugely at variance from 100 years ago.

Our society tolerates gross unfairness every day. It tolerates misogyny, racism and the careless indifference to those born without privilege.

We have to remember that change is not made by shouting “unfair”. It is a hard and slow work of understanding, trust and commitment.

Fair has come a long way and it is made possible by people no smarter than you. We share stories of a different future, of how things could be better, of how to do it, one person at a time. We show up.

Fair is not a complaint. Fair is work. Fair because it is better.

Thank you Daryl Davis for showing me a different way.


Funny how the phone was never an enemy before, but it is now. Today, the phone has become more interesting than reality. We are constantly being distracted by it. And we can’t put it down.

Too often, we bought the belief that there’s some sort of evilness in technology. We blame the phone.

Yet, we also realise that we have the power to delete any apps on our phones. There are tools like the Pomodoro technique, freedom app and the light phone.

As we transit from the industrial (do what you are told) age, perhaps the real problem is not your phone. It is choices. Each of us gets the same amount of attention to spend each day. It’s a competitive advantage to figure out how to focus it to get something done.

Instead of being entertain by the phone, what do you choose to do instead?


Dr Stephen Snyder is a sex and couple therapist for over 30 years. His goal, to help you have great sex. 

He is also the author of Love Worth Making: How to Have Ridiculously Great Sex in a Long-Lasting Relationship.

Stephen is an associate clinical professor of psychiatry at the Icahn School of Medicine.

In this conversation, we spoke about:

  • Why you should be sexually selfish
  • How the idea of “desire” can mess up your sex life
  • Why our thinking brain is stopping us from having “great sex” and how to “turn it off”

If you’ve only got 2 minutes, here’s a short video.

Links Mentioned

Connect with Dr Stephen Snyder:

Love Worth Making By Dr Stephen Snyder
Flibanserin (female Vigra) 


Nobody has a calling. You pick along the way. You pick it because it comes with prizes, a way of connecting with the world.

The bad news is there is an unlimited amount of great paths. And we get stuck.

The good news is that you don’t have to own it because no one is keeping track in a book. No one is up there saying you need to keep at it.

Begin. The first choice, any choice. Ask a friend to pick. Make the smallest possible contribution.

There are hairdressers and barbers who are as effective as a therapist in changing someone's else life. You don’t need a degree.

You can simply begin changing people's lives. The warper. The warper doesn’t matter so much.

A calling is simply an act you call because of all the gift it provides, looking backwards. To find a calling, simply begin.


There is an old English rule that states active voice is better than passive voice. Well, that rule is wrong - and this is an article of why following rules are not always a good idea.

Simply rephrase.

“Teacher Amy says that active voice is always better than passive voice. Well, she is wrong - and this is the article why listening to rules are not always a good idea.”

Written in an active voice, we bring up an unnecessary character, teacher Amy who - might have good intentions - but forgets to explain why we should follow such a rule.

Active voice
Mary will eat the pizza, beware.
I shall always remember my first visit to Boston.
The reason he left college was that his health became impaired.
It was not long before she was sorry that she had said what she had.

Passive voice
The pizza will be eaten by Mary, beware.
My first visit to Boston will always be remembered.
Failing health urged him to leave college.
She soon felt sorry for her words.

An active voice is when the actor (subject) is in front of the action (verb) and the thing/person (object) that’s receiving the action. And that is how our brain understands cause and effect, not effect and cause. Hence, making it easier for you, the reader to understand.

An active voice also makes the sentence shorter and it usually becomes stronger. Brevity becomes a by-product of strength, making the sentence direct, bold and concise.

But at times, telling the truth is dangerous. So, we might want to hide the subject. Instead of telling your boss “you did not send me the cheque”, we might want to say “my cheque did not arrive”.

Active voice is powerful. Use it cautiously and with awareness. Lesson over.


The funny thing about values is that no teenager ever voluntarily goes searching for it. Yet as adults, that’s what causing most of our inner turmoil.

The story is common. We experience a mini “freak out” or “quarter-life crisis”, decide to take a week or ten days (or ten months) and cut all contact with the outside world, run to some remote part of the globe, and proceed to “find ourselves.”

At the core of it, our desires are in conflict. We find ourselves in situations where we don’t know how to get out. The voices in our heads are causing tremendous pressure and stress.

We want to save the world, but we are just swiping through social media all day long. We want a 6 packs abs but we also want to chuck down lots of carbs. We want to live in the moment and forget our worries yet we have bills to pay. We care about climate change but we can’t give up modern-day transportation.

We are stuck. Wishing we could change but not changing. Wishing we could accept but not accepting. Wishing we could ignore but not ignoring.

In the world of too many options, “values” become the compass guiding our actions. The easy part is unplugging and get away to a remote island. The hard part is to sit in silence, examine our inner conflicts, make sense of it, walk away from destructive ones and come out with an integrated set of rules to live our lives.

The value of “values” does not come from circling uplifting words from pages of adjectives. Consider what your “values” are for and unplug accordingly.


Money is one of those touchy subjects that most people don’t like talking about, so most of the time we are walking in the dark keeping up with social norms.

In relationships, when people ask about money it’s usually about “who should pay” and there is no one way to go about it. I've seen many happy couples who split the bills, and others in which one gender foots most of the bills. There are all good and happy relationships. “Who pays” has nothing to do with a good relationship. The problem arises when there is a misalignment in expectation leading to resentment, and ultimately leading up to a fight.

This article is going to focus on “who pays” on the first dates. My advice there is for the guy to be ready and offer to pay. I’m sure you can split the bill or one gender can manipulate the other to foot the bill, but in the long term, it's a stupid strategy. During the first date, the objective is to learn about the person in front of you so I treat paying as a test. The keyword here is “offer to pay”. At the end of the meal, I ask “can I pay for this?” and observe how the girl react.

After agreeing for me to pay, one date started telling me “horror stories” of her past dates who expected her to split the bill, pointing out that he was not a “gentlemen”. For me, I am not a big fan of self-entitled people, so I had to let her go. I have another friend who takes this to the next level, he goes on dates and said "order whatever you want… this one is on me”, which is also another way to observe someone.

I've also been in situations where my date has asked to split the bill. I usually ask her to pick up the next bill instead. This allows an opportunity to go for a second date. But even if you don’t want a second date, the way to save money is not to split the bill but to do a coffee date instead of fancy dinner. And if you find it hard to pay for 2 cups of coffee, that could be a sign that you are not ready to take care of someone. I suggest focusing on making money for yourself first.

There are also rare occasions where the girl really insists on getting the bill. This is an opportunity to find out more about her values. It is usually about power dynamics and not wanting to feel obligated for the next dates. In which case, let her foot the bill.

During the later stage of dating, one of the classic scenarios is that you really like the girl but she has an expectation for you to keep paying for things. This scenario is the start of resentment and contempt. To deal with it, the first step is to suspend judgement and use curiosity to ask why. Sometimes, the problem can easily be solved with a conversation. Other times, you might learn that her expectation was derived from her upbringing that she wants to be “taken care” of. And if this does not suit you, then my advice is to walk away. It’s really hard to change someone. Treat it as a lesson that “splitting the bill” is an important value to you. Next time, look for it early in the dating process before sunk cost starts.

All that said, this article is not about who should pay. There is no one kind of good relationship. It's about alignment. So, if you like to pay, then pay. What's kryptonite for you, might just be diamond to others.

Alright… enough ranting. Time to make some money for my upcoming dates.


Famous management consultant, Peter Drucker might be right about a lot of things but I disagree that “culture eats strategy for breakfast”.

To our definition, culture is not a mission statement on the wall. Culture is not a set of values that we memorize and regurgitate. Those are aspirations. It’s not about the things we say or the things we say we want to do, it’s the things we DO as a company, organisation or group. Culture is “people like us, DO things like this”.

As pointed out in What We Do is Who We Are, there are tactics to cement and move the culture. Shocking rules, company lore and even object lesson, to name a few. As an example, shocking rules are funny rules that make people question about the rules. And through that, remind people about the company values/aspiration.

When Amazon first started, they made their tables from cheap doors brought at Home Depot. By that, every time someone works out of those tables, it reminds them of frugality. This works with Amazon's strategy, to be the place for people to find the lowest price.

On the other hand, Apple spent 5 billion dollars building its new campus. Who knows, they probably spent $5,000 just on the doorknob alone. Apple strategy is to build the most brilliant, beautiful and desirable products where people pay top dollar. Apple strategy would not work for Amazon. Yet, they are both industry leaders.

Culture, if you know-how, can be a strategy. They are not two things. They are parts of the same breakfast, elevating each other to build an enduring company.


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