It’s not the first person who pays you.
It’s certainly not the beta testers.
It’s not even your friend or family who listened to your ideas.
The first customer of any project, business or undertaking, is you.
Sure, your action might eventually be helping others. But you do it because of you. It benefits you.
It could be as obvious as money or status. Or it could be the joy of dancing with possibilities or the fuzzy feeling from the closeness with someone.
The trap is failing to accept that we do it because of us. We run into trouble over-extending ourselves and getting stuck in mental black holes.
Focusing your energy on yourself first (known as self-care) is going to make far more impact than trafficking in guilt and shame.