Simon Sinek has done really cool work. But it’s been misused by cooperation all around the world.
A car dealership might buy Start with Why and declare “Our purpose is to allow people to flourish by giving them modes of transportation.”
No, it’s not. Your purpose is to make a profit going to work. Because if the dealership didn’t open, people would still have cars. (And that’s fine.)
Purpose shouldn’t be a clever excuse for justifying the thing you’re going to do anyway.
Purpose is emotional and fundamental.
A incongruent purpose weakens the foundation of trust and begins a downward spiral.
[From the excellent interview of Seth Godin and Michelle Florendo]