On a lower goal

Goals are destinations. A promise we set for ourselves in the future.

We feel amazing when we get there. And disappointed when we miss the mark. The disappointment when repeated can turn into a mood, then it gets cemented as personality. And this begins the slippery slope to depression.

When IBM first learnt about this, they set their sales quota lower than what was realistically expected. The sales team overshot their quotas, felt overjoyed and went above and beyond. Their productivity went through the roof.

Set your moonshot. But don’t forget to have lower goals too. Because once you hit those, it’ll make you feel so good you might just find yourself landing on Mars.

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